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Pixel, primul Hackathon de strategie de produs din Europa de Est a fost un succes major
București, 26 Octombrie 2022
La Tremend viziunea a fost cea care ne-a ajutat mereu sa aducem împreună oamenii și tehnologiile viitorului. Aceast lucru am urmărit să realizăm cu Pixel Hackathon, prima competiție orientată pe produs organizată în Europa de Est, special concepută pentru a construi o colaborare mai puternică între profesioniști din domenii precum Business Analysis, User Experience, User Interface, Product Management și Product Strategy.
Pixel este o premieră în România. Primul hackathon al cărui accent a fost crearea de incubatoare în miniatură pentru a formula viziuni de produs și prototipuri care au potențialul de a rezolva unele dintre cele mai mari probleme ale lumii. Desfășurat în perioada 8-9 Octombrie, la sediul Tremend din București, evenimentul a reunit peste 40 de profesioniști din UX Design și Product Owner/Business Analysis, care s-au înscris într-o provocare de 24 de ore pentru găsirea de soluții fiabile și inovatoare care să abordeze două obiective importante de dezvoltare durabilă formulate de Națiunile Unite: consum responsabil și energie accesibilă și verde.
Ediția de anul acesta a fost posibilă cu ajutorul celor patru parteneri oficiali: Mastercard, Raiffeisen Bank, NEPI Rockcastle și Profi. Fiecare partener a propus o provocare care afectează societatea și comunitățile pe care le deservesc. Aceste dileme reale sunt:
Mastercard: Creșterea gradului de conștientizare a deținătorilor de card cu privire la amprenta lor personală de CO2, arătând impactul achizițiilor lor și ajutându-i să-și compenseze, sau să-și reducă amprenta de carbon.
Raiffeisen Bank: Educarea financiară a clienților băncii pentru un consum responsabil. Alegeri inteligente pentru un consum inteligent.
NEPI Rockcastle: Maximizarea rezultatelor și eficientizarea proceselor legate de inițiativele de management al îmbrăcămintei uzate începute de Grupul NEPI Rockcastle, îmbunătățind experiența pentru consumatori și voluntari.
Profi: Reducerea risipei alimentare prin implicarea clienților și comunităților locale în creșterea consumului, sau folosirii produselor aproape de data de expirare.
“Pixel a fost o experiență inedită, primul hackathon la care particip, în care focusul a fost pe livrabile de viziune, analiză de business și experiența (design), fără componenta de dezvoltare (software sau hardware). Ingredientele de success au constat în subiectele actuale și de interes general, expertiză participanților și implicarea mentorilor, împreuna ducând la 2 zile încarcate de energie, idei constructive și inovatoare. Din perspectiva de jurat, prezentările și reusitele echipelor într-un timp atat de scurt au fost într-adevar inspiraționale.” Mădălina Burci, Omni-channel Leader, NEPI Rockcastle.
“Experiența Pixel Hackathon a fost o călătorie interesantă, cu mulți „primii pași”. Mă bucur că am făcut parte din acest mare început și, desigur, sunt deschis să repet această experiență. Sper că de-a lungul anilor Pixel Hackathon va fi un drum urmat de multe echipe curajoase gata să rezolve aceste brief-uri provocatoare. Banca verde este foarte aproape de inima mea și sper că oamenii vor începe să înțeleagă că este de datoria noastră să aducem dimensiunea durabilității în afacerile noastre de zi cu zi. Sunt recunoscător că fac parte dintr-o echipă în care principiile de sustenabilitate sunt încorporate în toate politicile și procesele de luare a deciziilor. Dorim să mulțumim tuturor celor implicați în rezolvarea provocării noastre, vom începe să construim pe ideile pe care le-am descoperit în această competiție și vom crește de la idee la produs.” Raul Stadler, Chief Digital Transformation Officer, Raiffeisen Bank Romania.
Echipa câștigătoare a fost una dintre echipele care au primit provocarea Mastercard. Ei au conceput Leafy, o aplicație modernă care oferă mai multe sfaturi pentru reducerea amprentei personale și le permite utilizatorilor să aibă propriile lor scoruri și să concureze cu prietenii într-o comunitate extinsă.
„Echipa noastră a fost creată în ultimul moment, nu lucrasem niciodată împreună înainte de eveniment, dar ne-am conectat instantaneu. Inspirați de brief, am reușit să venim cu o soluție complexă și cu o mulțime de caracteristici pentru a ajuta la reducerea amprentei de CO2. Ne-am bucurat mult când am pus toate ideile cap la cap. Profitând de Calculatorul de carbon Mastercard, am creat un concept care crește gradul de conștientizare și educă utilizatorii, aduce recomandări, implică utilizatorii în activități și îi recompensează de fiecare dată când fac o achiziție ecologică. Ideile noastre au ajuns să câștige competiția. Suntem foarte încântați de rezultate și sperăm că într-o zi, noi și prietenii noștri, vom folosi Leafy în viața reală.” afirmă membrii echipei câștigătoare.
„Persoanele, companiile și guvernele deopotrivă fac tranziția către un trai durabil sub toate aspectele sale – viabilitatea economică, protecția mediului și echitatea socială. Iar tehnologia este un factor excelent pentru a sprijini această tranziție. Prin soluții precum Leafy, aplicația dezvoltată de echipa câștigătoare, va fi mai ușor pentru oricine să învețe despre amprenta de carbon și despre modalități semnificative de reducere a acesteia.” a declarat Mihaela Ciupală, Director Business Development Digital, Mastercard România.
În urma primei ediții a Pixel Hackathon, noi, cei de la Tremend, plănuim să organizăm acest eveniment pentru următorii cinci ani, pentru a promova importanța ideii și a viziunii conceptuale în rândul experților în produse și ne propunem să implicăm și mai mulți concurenți. În aceeași notă, vom crea evenimente similare cu scopul de a construi o comunitate mai puternică de profesioniști în Business Analysis, User Experience, User Interface și Product Management. Pentru mai multe detalii în acest sens, urmăriți-ne pe site-ul nostru web și pe rețelele noastre de socializare.
Pentru mai multe informații, vizitați site-ul oficial Pixel hackathon.
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Despre Tremend
Tremend este cel mai nou hub global de inginerie software pentru Publicis Sapient, parte a Publicis Groupe. De peste 17 ani, compania își infuzează expertiza tehnică avansată în soluții complexe și inovatoare ce răspund nevoilor actuale de transformare digitală și deschid calea pentru un viitor mai bun și mai inteligent. Tremend este o companie specializată în furnizarea de servicii de consultanță, strategie și implementare pentru soluții software complexe, programe de inovare și management de produs pentru organizații din diverse industrii, inclusiv telecomunicații, financiar, bancar, automotive și sănătate. A fost recunoscută drept una dintre companiile cu cea mai rapidă creștere în Deloitte Technology Fast 500 EMEA 2019 și a primit recunoașterea Impact Star de către Deloitte Technology Fast 50 CE în 2020 pentru angajamentul său față de inovare și impactul său pozitiv asupra societății. Tremend a intrat, pentru al 4-lea an la rând, în clasamentul FT1000 al celor mai dinamice companii din Europa.
Pentru mai multe informații, vizitați Tremend la www.tremend.com.
Pentru întrebări de presă, vă rugăm să contactați:
Alexandra Halpern
Marketing Specialist